![]() Key takeawaysThe question is, should my event be free? What people are usually asking is whether the event is actually worth what they're charging for it. Get more at Ġ4:24 Have you even defined your event's value?Ġ5:22 Quality over quantity and vanity metricsĠ8:59 The perception of value from audience to audienceġ4:34 Just because it's free doesn't mean you don't have a ticket to sell. Is a free conference creating a negative perception of worth? If it's free, will they come? Isaac and Nessa discuss an online event FAQ. Next episode: How do I host a free conference? If you want to explore even more, visit and nab a free copy of the questionnaire our clients use to do the foundational strategy work for their conferences. Proper budgeting, setting compensation packages, and using the speaker selection process in a way that is aware of your goals, your audience's goals, and your budget. ![]() Key takeawaysThe real questions underlying the question of speaker fees are budget concerns. Today, the one question we have a lot of spicy takes on: Do I have to pay speakers? Get more at Ġ3:16 If you're asking this, you should probably worry about your budget more.Ġ5:42 Do you have this resource management issue?Ġ8:34 Exploitation via "exposure" capitalismġ4:22 What do they need? (Some examples from our past work)ġ8:07 The speaker selection process and recap! This season we're tackling the hot questions we get asked ask conference producers. If you want to explore even more, visit and nab a free copy of the questionnaire our clients use to set strategy to their ideas. By understanding the needs of your audience and communicating value effectively, you can make it easy for them to decide to attend your event. Marketing should be active and ongoing, rather than passive. The key is to have a strong marketing strategy that communicates the value of the event to potential attendees. Key takeawaysWe've been discussing how to sell conference tickets without being annoying. Get more at Ġ2:42 Do I have to market when I hate marketing?Ġ5:14 "This is what marketing should look like" Isaac and Nessa discuss breaking down stereotypes around marketing and sales, and communicating the value of the event to potential attendees. This podcast uses the following third-party services for analysis: Want to dive deeper? Grab a copy of the tool we use with our clients to answer all the big questions about their event. Stop worrying about the logistics and let the strategy guide you. Once you have a clear strategy in place, all of the questions you have about your audience, goals, and needs can be easily answered and executed. That's why having a solid strategy from the beginning is so important. ![]() And if you don't understand who those people are, what they value, and how best to serve them, you're not going to be successful. Why? Because events don't just serve businesses, they serve the people attending them. ![]() Key TakeawaysIt's important to understand your audience. and that's wrong.Ġ8:25 What are the resources you already have?ġ1:14 What type of conference can your business actually sustain?ġ3:00 What your audience needs AND what your business needs Timestamps03:25 You're probably obsessed with logistics. We answer ALL of the questions about ALL of the things! Do you really need AV? What's a "professional emcee" and why does it matter? Join Isaac and Nessa as they wrap up this season of MiK. ![]()
0 Comments
Leave a Reply. |